3 Ways Data Validation Helps You Travel
Posted by Shaziya B on Thursday, June 02, 2016 - 17:08
You might wonder: Data validation. Seriously? What is that, and how does it help me travel?
It’s simple. Data validation is ensuring the information you have provided is accurate, such as your name, phone number, address and e-mail address. This enables companies to not only give you ease when purchasing goods or services, but offer personalized deals just for you.
When it comes to traveling, you’re able to find top notch deals with the assurance of convenience and safety.
Here’s a more in-depth look into the world of data validation for your traveling purposes:
One fine Saturday afternoon, you’re watching The Lion King and you think, “hey, I want to go on a safari.” Well, you can either take a trip to your local zoo and enjoy their new, but limited "safari experience," or you can book a trip to Kenya and see the real thing. Let’s say you decide to go authentic, disregard paying your rent this month and side with the latter.
Hakuna Matata (it means ‘no worries’ in Swahili).
The first step to your trip is gathering accurate information. You need to know how you’re getting there, where you’re staying and most importantly, the amount you’ll be spending on this bucket list excursion. It sounds rather simple, but boils down to several different factors - your current location, your currency and even what you do for a living.
Luckily, there are ways for travel sites to gather this data and provide you with mutually beneficial results.
When this data is aggregated and a pricing is presented, you’re able to see which set of airlines and stopovers fits your needs and just like that, you’re on your way to see Timon, Pumba and maybe even Rafiki! Oh my.
With such ease in booking your travel plans, you’ll be well-informed as your departure date nears. Assuming you’ll have a wonderful time, you’ll recommend the safari to your family and your friends, or maybe you’ll want to go back yourself. This is a win-win for the travel site, the safari lodges and the respective local economies.
Return customers = more revenue.
At the end of it all, who does the travel site have to thank? That’s right, data validation. It helped the site gather a plethora of relevant information to best serve the customer (you) for their travels, and you were able to book travel within minutes and with complete faith and assurance.
With a booming travel industry, the best way to market travel is through location-based targeting.
For travel companies, it’s helpful to know that you’re stuck in a New York blizzard and could use a getaway to warmer surroundings (i.e. Africa). For you, it’s helpful to know that Kenya’s in its off-season and needs visitors to feed its economy. This means your travels will be significantly less costly than if you traveled during the peak season of summer, given that not many other people are looking for such an extreme change in temperature. In this case, high demand to travel to the same locale could work against you.
Travel sites and agencies are able to advertise these timely offers to you by keeping abreast of locations and demographics, which are provided through an appropriate geocoding engine. They’re able to target you for specific travel plans, just as they’re able to target businesses in slow-season areas by helping them provide more affordable traveling to consumers.
The lower the price, the more people that travel - all of this starts off simply enough through correct addresses, phone numbers and e-mail address data.
Sometimes, emergencies happen at the worst possible times. There might be severe weather in your area, you might get ill, your luggage could get stolen or the airline will simply cancel a flight. What then?
In events such as these, it’s pertinent for providers to have your correct contact information, whether they choose to contact you by phone or e-mail, or send over lost luggage to your home address.
Data validation ensures that the information on file is accurate so that when you need to be reached, you’re only a phone call or short drive away.
Correct data is something many of us take for granted.
We depend on technology to do it all without us even realizing, when in reality, many travel companies may not have the proper technology to track you down when need be. Auditing data needs for every company has become increasingly important, and when those data validation technologies are in place, a company is able to ensure your safety and satisfaction and you’re able to rest assured that you’re putting your plans in the right hands.
Just like that, the need for data validation in our day-to day lives strikes with great relevance.
With such a magnificent planet to explore, we need to get out and see it, but the tedious, yet important details should be left for the travel companies to worry about so that us travelers can focus on and enjoy these vacations we were able to plan in under five minutes.
Thank you data validation. Maybe I'll bring you back a postcard.
What are your thoughts on the travel industry boom? Is data validation a key factor in the industry’s growth? Let’s talk - tweet me @missshaziya.